What your accountant won't tell you (because it's not their job)

Let's be clear: your accountant is essential. They keep you compliant, they file your returns, and they make sure you're not breaking any rules. That's valuable work.

But here's what they typically won't tell you:

"Your pricing model is leaving money on the table." Accountants record transactions. They don't usually analyse whether your pricing strategy is optimal for your market position and cost structure.

"You should delay that hire by three months." Workforce planning requires forward-looking financial modelling - cash flow projections, scenario analysis, break-even calculations. That's not what annual accounts are built for.

"Your best customer is actually your least profitable." Revenue is vanity, profit is sanity. But understanding profitability by customer, product, or project requires management accounting - not compliance accounting.

"You need to renegotiate your supplier terms." Working capital management - the interplay between what you owe, what you're owed, and when cash actually moves - is a strategic function that sits outside most accounting engagements.

This isn't a criticism of accountants. It's a recognition that compliance and strategy are different disciplines. Your accountant tells you what happened. A strategic advisor tells you what to do about it.

That's the gap Cohelm fills.